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We were asked to create a ficticious drink brand and create the packaging, logo, and overall aesthetic for a mixed pack of the beverage.

I chose to brand kombucha, naming it "Booch" for phonetic reasons.

It was important to me to keep a raw and organic feel to the packaging, without being boring. I achieved this by using bright colors and flavors on a more natural looking stock (Desert Storm, Neenah Paper) as well as cutting and stamping the logo on to the packaging.